Chapter 100

Chapter 50: Success Has No Shortcuts

After the commotion, the night gradually returned to tranquility. The remaining work naturally didn't require Lin Feng to take personal responsibility. He and Li Zhiyou were already sitting in the S600, driving on the way home.

Looking at Li Zhiyou's weary face, Lin Feng felt a twinge of pain in his heart.

"Zhiyou, you've worked hard." Lin Feng lovingly stroked Li Zhiyou's forehead and said.

"Hehe, it's nothing. I'm finally not a burden anymore." Li Zhiyou smiled with joy, her lips curving into a smile, and she lightly patted her palms, her brows showing a look of relief and happiness.

Lin Feng shook his head with affection. The beautiful woman in front of him, his goddess in his heart, was perfect in every way except for her strong will and immense self-respect, never easily accepting favors from others. Over the past month, the pressure she must have felt from deep within must have been immense. Tonight's perfect performance finally allowed her to release all that pressure!

"Big Brother Lin, when do you think I'll start receiving invitations for various shows?" Li Zhiyou asked with bright eyes, full of anticipation.

"Sure, very soon. Perhaps when you wake up, you'll find a pile of invitation contracts on your bedside table." Lin Feng laughed heartily.

"That would be great. Then I can earn more money, treat Big Brother Lin to a meal, and my dad won't have to run around because of his gambling debts anymore." Li Zhiyou placed her hands on her chest and prayed.

Lin Feng smiled and gave her an encouraging look. This girl was naturally strong-willed and didn't like to ask for help easily. If he offered to help solve her father's problems, she probably wouldn't agree. But such a Li Zhiyou made him like her even more.

A stubborn and independent girl who would compromise for one person—just this point alone would make any man feel incredibly happy!

"Big Brother Lin, can I borrow your shoulder for a bit?" Li Zhiyou yawned lightly, her eyes showing signs of fatigue. She gently held Lin Feng's arm and rested her head on his shoulder, her lips curling into a sweet smile as she drifted off to sleep in the gentle vibrations of the S600.

"You've worked hard, my goddess." Watching Li Zhiyou fall into a deep sleep, Lin Feng signaled the driver to drive more slowly, not to disturb the sleeping goddess.

After arriving at the dormitory, Lin Feng didn't wake Li Zhiyou. He gently carried her into the room, laid her on the bed, and quietly closed the door and left. After a month of hard work and a night of turmoil, she deserved a good rest tonight.

However, Lin Feng didn't go home to sleep. Since becoming a boss, starting a company, and becoming the focus of everyone's attention, his previous schedule of resting after work as a small employee had been completely replaced by heavy work. He was either thinking about the company's future direction or studying its current operations. The imagined scenario of easily earning trillions with his "foresight" ability had been shattered by reality.

Success has no shortcuts. No matter what innate advantages you have, everyone faces success the same way—only through diligence!

Especially in just over a year, Lin Feng had risen from an ordinary worker to owning a nationwide chain of fast-food restaurants, the largest domestic online game company, and a promising online trading platform, making him a potential Forbes billionaire in China. His foundation was too thin, and he had too much to learn, so he had to be even more diligent than others.

Since coming to Shanghai, Lin Feng's schedule had been significantly adjusted. He arrived at the company at 9 a.m. every day and worked until 2 a.m. the next morning, then went home to sleep.

Day after day!

Returning to the quiet, empty office, Lin Feng dismissed the bodyguard behind him. Since Wang Meng brought his comrades to form a real security department, Lin Feng, as the company's president, always had a bodyguard following him. Fortunately, there had been no incidents so far.

Lin Feng looked at the company's financial report for November and quietly pondered the next steps for the company's development.

Chu Feng Internet City's net profit increased to 400,000 RMB in November due to the popularity of "Legend," and the number of computers was increased to 400, basically saturating the surrounding market.

As winter approached, the barbecue restaurant's business gradually slowed down, with a profit of only over 10,000 RMB.

The flower tea processing plant, after the launch of fruit tea by Old Xu (Lin Feng's master), saw a surge in business, bringing in a net profit of 420,000 RMB, not far behind Chu Feng Internet City. However, Lin Feng only received 51% of the dividends (each of the two brothers received 24.5%).

The Qidian Fast Food Chain, with 150 branches, brought Lin Feng a profit of 1.09 million RMB in November from a 3% cut of the turnover.

DingDang.com was still temporarily in a loss, but with the popularity of "Legend," selling virtual cards on DingDang.com not only brought a huge volume of transactions but also unprecedented popularity. Small-scale player-to-player transactions began to appear. Most surprisingly, DingDang.com received its first advertising contract, bringing Lin Feng tens of thousands of RMB in annual income.

Before "Legend" officially charged, it brought Lin Feng over 2.5 million RMB in revenue. However, Lin Feng invested all the profits into the "Legend Night" and another highly profitable project.

Slowly putting down the financial report, Lin Feng quietly gazed at the bright lights of Shanghai's night scene, his mind constantly pondering the development direction for December.

When Lin Feng first moved the company headquarters to Shanghai, he had discussed the company's development plan for the last quarter of 2000 with Liu Yingying and Wu Zhaopu. However, plans never keep up with changes, and to adapt to the rapid development of this world, Lin Feng had to continuously adjust the plan.

After the third steep of Tieguanyin tea, Lin Feng made his decision. Since returning from South Korea, Lin Feng had given up his coffee habit and switched to tea.

For Chu Feng Internet City, the flower tea processing plant, and the barbecue restaurant, the focus would be on stability. The expansion of the Qidian Fast Food Chain would be temporarily halted to stabilize the market and organize training for all franchise stores to improve food quality and management and service attitudes in the fast-food stores.

Lin Feng had received feedback from "secret employees" dispatched to various cities. In many southern cities with hot weather, some fast-food stores had flies, and during slow business hours, there were no staff at the counters. Many franchise store receptionists couldn't always maintain a smile.

These were all issues. Although they didn't seem significant, they could affect business and damage the reputation of the entire Qidian Fast Food Chain. Lin Feng had to take action.

Of course, this was the work of Su Xiaomei and others. Lin Feng would issue instructions from behind the scenes and inspect the results later. As the president of the entire group, Lin Feng had his own issues to handle each month.

In December, Lin Feng first planned to move DingDang.com back to the headquarters. Although the company had borrowed resources from Tencent to operate DingDang.com due to insufficient funds to purchase servers and bandwidth, Lin Feng now had the capability to bear the costs and could no longer let DingDang.com operate independently. DingDang.com had been outside Lin Feng's control, and he feared that one day it would end up benefiting others.

Lin Feng was very clear about the future potential and value of DingDang.com as an online trading platform. It would not only change people's shopping habits but also become Lin Feng's treasure trove. Starting from scratch with no potential influence or connections to rely on, DingDang.com would be a crucial step for Lin Feng to overcome the initial development bottleneck.

Another focus would be the advertising investment for the Qidian Fast Food Chain. After a month of recovery, the two global fast-food giants, which had been embroiled in the "tax scandal" and "oil scandal," had regained their strength and launched a near-frantic counterattack against the Qidian Fast Food Chain's aggressive expansion. They introduced 6 RMB burgers and slightly reduced the price of their signature ice cream, coupled with extensive advertising, causing people to gradually forget the previous incidents and return to the two foreign fast-food chains.

Although the Qidian Fast Food Chain still had good business due to its established image, in the long run, without advertising, it would gradually be forgotten. Even a giant like PepsiCo spent huge sums each year to hire global superstars for bombastic announcements, highlighting the importance of continuous advertising.

However, Lin Feng's current funds were clearly insufficient to compete with the two foreign fast-food chains, and online advertising was far less efficient than TV advertising at the time.

TV advertising, it seems, is a good idea!—A hint of satisfaction appeared on Lin Feng's face.

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