Family background is all that matters! The protagonist, born into a famous family, died in despair. He is reincarnated in the world of a certain upstart novel. And he is a villainous aristocrat. What occupies his mind is the idea that ‘Family background is all that matters! ‘ In his new life, he decides not to fall into despair, but to kick down the annoying upstarts (‘those who are originally of low status’).